Chrysler headed for bankruptcy, perhaps its hippest move ever
Chrysler is finally getting hip with what the kids are into these days. During times of recession, nothing is cooler than being poor, so for a corporation to file for bankruptcy is about as radical as grinding a serious new rail would have been in 1986.
As we posted earlier, Chrysler doesn’t exactly have a history of hipness, making bankruptcy probably the most stylish thing the the company has ever been involved with. Lord knows they’ve never made any cool cars.
Since we’re about bankrupt ourselves, let’s review our old post on Chrysler’s storied history of adding wheels to ugly boxes to be driven by various grandfathers and squash pros:
The Eagle Premier / Dodge Monaco – A car built in the 1990s that just couldn’t let the style of the 80s go, and not even the interesting, gaudy part of the 80s. This car would have played the annoying country club kid that ends up with shit on his face at the end of some John Hughes flick.
The Dodge Shadow / Plymouth Sundance – “Of course a box can be sporty and sexy! Just make sure it has a mysterious yet playful name. Oh, and add a spoiler, too. The kids are going to go nuts for the box with the spoiler.”
Dodge/Plymouth Neon – “Hi.” Buh-bye.
Just three examples of an enduring automotive legacy that continues right now as the darkness closes in on Detroit. Go into the light Chrysler… No, it’s not Heaven, it’s a massive pyre of burning Sebrings finally getting the treatment they deserve. It was nice knowing you, but we’re keeping the skyscraper.
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